In this series of blog posts,  CSIC volunteer and sourcing expert Renaud Anjoran of AQF offers a review of  various China business books and gives his opinion on their relevance to the typical international buyer.

Where East Eats West: The Street-Smarts Guide to Business in China
by Sam Goodman


This might well be the least politically correct book I have read about China so far. A Western reader probably thinks “this can’t be true, the author is exaggerating.” But he’s not! I recognized many situations I found myself in, or “horror stories” told by friends here in China.

Sam Goodman tries to drive his points in the most straightforward way. It is effective. And at the same time hilarious.
A good read, and an insightful book!

Reviewed by Renaud Anjoran


Wishing you successful China sourcing!

Posted by Mike Bellamy, host of “Ask the Experts” at the China Sourcing Information Center.

Mike Bellamy is an Advisory Board Member & Featured Blogger at the not-for-profit China Sourcing Information Center ( He is also the author of, “The Essential Reference Guide to China Sourcing” ( and founder of PassageMaker Sourcing Solutions (

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