Review of Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

In this series of blog posts,  CSIC volunteer and sourcing expert Renaud Anjoran of AQF offers a review of  various China business books and gives his opinion on their relevance to the typical international buyer.

by Tim Brown

Good ideas about how to apply “design thinking”.


I will be brief: if you like conceptual books, this one will make you stop and think. If you like immediately actionable guidelines, grab another title.

This book provides insights into IDEO’s methods (observation, prototypes, experiments, brainstorming), and this in itself is pretty interesting.

I was amazed when Brown closed the loop and showed that the Toyota Production System is based on the same principles as “design thinking”: observation of gemba, strong emphasis on the human side of business, constant experimentation, good common sense reasoning.

Best suited for those sourcing professionals who either have their own operations in China or who get very involved in the management of their suppliers.

Reviewed by Renaud Anjoran

Wishing you successful China sourcing!

Posted by Mike Bellamy, host of “Ask the Experts” at the China Sourcing Information Center.

Mike Bellamy is an Advisory Board Member & Featured Blogger at the not-for-profit China Sourcing Information Center ( He is also the author of, “The Essential Reference Guide to China Sourcing” ( and founder of PassageMaker Sourcing Solutions (

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