Setting Up a JV with Partners That Can’t Communicate. (Bad Idea!)

We are presently buying some products from China. We want to set up manufacturing of these items in India either in Joint Venture or Technology Transfer arrangement with our present suppliers but they do not seem interested. Probably they do not seem to understand what we mean. How could we explain or persuade them to agree OR eventually look out for some other partners?

I’m afraid it would probably be hard to convince a supplier into a JV if they are not really interested, but if you are concerned they don’t understand your proposal, then you could hire somebody in China to meet with the supplier to present your proposal and see if they are interested. But if you can’t communicate well enough to make a proposal, I fear you would have significant communication issues if you became JV partners.

If you would like to find a new JV partners, I have a few ideas.

1. PassageMaker ( conducts research to find supplier but could adjust their research to find JV partners.

2. Another option would be to check with as they can create a research project for you.

Let me know how things work out for you.

Question answered by Mike Bellamy, host of “Ask the Experts” at the China Sourcing Information Center.

Mike Bellamy is an Advisory Board Member & Featured Blogger at the not-for-profit China Sourcing Information Center ( He is also the author of, “The Essential Reference Guide to China Sourcing” ( and founder of PassageMaker Sourcing Solutions ( )


  1. Kay Hyde on November 19, 2012 at 3:17 pm

    I believe that in business partnership it is very important that both parties should understand each others intentions and plans. It is hard that only one side is the one very eager with the partnership. Harmonious realtionship and good communication is very crucial.

  2. Earl Hernandez on October 2, 2012 at 4:53 pm

    This is quite a dilemma you are facing. It is a common problem when dealing with other Asian countries that are non-English or don’t have English as their medium of communication. There are available companies though that can deal with this problem. Hiring them might be a good idea if starting a local business in the area.

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